Insaf Bekir is an Associate Professor at IHEC Sousse, Tunisia, and former Director of the institution. She holds a Ph.D. in Economics and has published widely on entrepreneurship, gender, intellectual property, and behavioral economics. She is President of the Tunisian Association for Gender Studies (ATEG), country representative of SABE, and founder of the International Conference on Gender Studies.
Prof Dr. Insaf Bekir
Presentation Title: Challenging Gender Norms: How Teenagers View Advertising and Its Influence on Brand Perceptions
University of Sousse, Tunisia
Past Speaker